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Corporate Communication true
By:Joep Cornelissen
Published on 2011-03-17 by SAGE


The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: |This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this |involve me| era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!| - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo

This Book was ranked at 37 by Google Books for keyword Communication.

Book ID of Corporate Communication's Books is mSS9z33wFegC, Book which was written byJoep Cornelissenhave ETAG "l28GKDBwtpY"

Book which was published by SAGE since 2011-03-17 have ISBNs, ISBN 13 Code is 9781446241899 and ISBN 10 Code is 1446241890

Reading Mode in Text Status is true and Reading Mode in Image Status is true

Book which have "296 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

eBook Version Availability Status at PDF is true and in ePub is true

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