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By:Gabriel Tarde,Terry N. Clark
Published on 1969 by University of Chicago Press


Gabriel Tarde ranks as one of the most outstanding sociologists of nineteenth-century France, though not as well known by English readers as his peers Comte and Durkheim. This book makes available Tarde’s most important work and demonstrates his continuing relevance to a new generation of students and thinkers. Tarde’s landmark research and empirical analysis drew upon collective behavior, mass communications, and civic opinion as elements to be explained within the context of broader social patterns. Unlike the mass society theorists that followed in his wake, Tarde integrated his discussions of societal change at the macrosocietal and individual levels, anticipating later twentieth-century thinkers who fused the studies of mass communications and public opinion research. Terry N. Clark’s introduction, considered the premier guide to Tarde’s opus, accompanies this important work, reprinted here for the first time in forty years.

This Book was ranked at 39 by Google Books for keyword Communication.

Book ID of Gabriel Tarde On Communication and Social Influence's Books is 1BIHvDaAhE0C, Book which was written byGabriel Tarde,Terry N. Clarkhave ETAG "/JZm2dRTrCk"

Book which was published by University of Chicago Press since 1969 have ISBNs, ISBN 13 Code is 9780226789712 and ISBN 10 Code is 0226789713

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Book which have "324 Pages" is Printed at BOOK under CategorySocial Science

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