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Communication Research false
By:G. M. du Plooy
Published on 2003-06-04 by Juta and Company Ltd


Approaches to conducting advertising, mass-media audiences, and mass-media efficiency research in organizational and development contexts are detailed in this reference. Among the topics covered are qualitative and quantitative approaches to research methodology, the steps involved in the research process, data collection, and the procedures used in applying a research design and interpreting research data. Designed to accommodate a variety of learning styles, this book imparts the framework in which to acquire and develop research, problem solving, and communication skills, and basic individual, moral, and ethical values.

This Book was ranked at 18 by Google Books for keyword Communication.

Book ID of Communication Research's Books is yaw4wSWWSJ0C, Book which was written byG. M. du Plooyhave ETAG "55BSAfl7kkw"

Book which was published by Juta and Company Ltd since 2003-06-04 have ISBNs, ISBN 13 Code is 9780702156410 and ISBN 10 Code is 0702156418

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Book which have "379 Pages" is Printed at BOOK under CategorySocial Science

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