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By:Sherry Devereaux Ferguson
Published on 1999-08-03 by SAGE


The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.

This Book was ranked at 39 by Google Books for keyword Communication.

Book ID of Communication Planning's Books is LldKyMy9IXQC, Book which was written bySherry Devereaux Fergusonhave ETAG "wWxAwoxDiMs"

Book which was published by SAGE since 1999-08-03 have ISBNs, ISBN 13 Code is 9780761913146 and ISBN 10 Code is 0761913149

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Book which have "262 Pages" is Printed at BOOK under CategoryBusiness and Economics

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