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Marketing communication true
By:Andreas Leitner
Published on 2005-05-09 by GRIN Verlag


Research paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, Glyndŵr University, Wrexham known as NEWI (Business school), 12 entries in the bibliography, language: English, abstract: In the beginning of this this paper two different communication strategies are discussed. The linear model of communication can be seen as the basic model of mass communication. It consists of seven different components. For a successful communication, the quality of the linkage of theses elements is important, and not the elements it selves. ) The DAGMAR –Model is a model for setting objectives and measures the results. It is a hierarchical model of communication process, and consists of awareness – comprehension – conviction – action. Furthermore the value of segemtation, targeting and positioning for a successful marketing strategie is discussed. Finally different promotional methodes are discussed based on examples of the ski industry.

This Book was ranked at 20 by Google Books for keyword Communication.

Book ID of Marketing communication's Books is 7zTo4Ij85joC, Book which was written byAndreas Leitnerhave ETAG "Q5xQ6xlRyyA"

Book which was published by GRIN Verlag since 2005-05-09 have ISBNs, ISBN 13 Code is 9783638375832 and ISBN 10 Code is 3638375838

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Book which have "18 Pages" is Printed at BOOK under CategoryBusiness and Economics

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